John Gerzema: The post-crisis consumer

John Gerzema says there’s an upside to the recent financial crisis — the opportunity for positive change. In talk talk, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending. (Filmed at TEDxKC.)

John Gerzema uses data, analysis and decades of experience to identify trends and develop daring new approaches to advertising.

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