Chip Kidd: Designing books is no laughing matter. OK, it is.

Chip Kidd doesn’t judge books by their cover, he creates covers that embody the book — and he does it with a wicked sense of humor. In one of the funniest talks from TED2012, he shows the art and deep thought of his cover designs. (From The Design Studio session at TED2012, guest-curated by Chee Pearlman and David Rockwell.)

Chip Kidd’s book jacket designs spawned a revolution in the art of American book packaging.

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